Brand Book
BIZTRAiNING
This guide defines how the BIZTRAiNING brand looks and sounds: the logo, colours, typography and voice. Use it whenever you create something with our name on it — ads, decks, social posts, partner materials. Consistency is what makes a small brand feel trustworthy.
01 — Essence
What we stand for
Positioning
BIZTRAiNING is AI roleplay for real business conversations — sales calls, interviews, performance reviews, tough customer moments. People practise with an AI partner that pushes back, then get scored and coached on what to try next.
Tagline
Train tomorrow's conversations. Make the mistakes here.
Personality
Confident, practical, human. We sound like a sharp coach — direct and encouraging, never hypey or robotic. Substance over buzzwords.
02 — Logo
The logo
The logo has two parts: the mark (rounded square with the a! glyph) and the wordmark (BIZTRAiNING, set in Montserrat Black with a lowercase i). Use the lockups below — don't rebuild them by hand.
✓ Do
- Keep clear space around the logo equal to the height of the a! glyph.
- Minimum sizes: mark 24px, horizontal logo 120px wide.
- Use the white wordmark on dark, the dark wordmark on light.
- Preserve the lowercase i in BIZTRAiNING.
✕ Don't
- Recolour the mark gradient or stretch / rotate the logo.
- Add drop shadows, outlines or effects to the wordmark.
- Place the logo on a busy photo without a solid/scrim panel.
- Set the name in another font or all-lowercase / all-caps "I".
03 — Colour
Colour palette
Dark, violet-accented. Deep navy is the canvas; the indigo→violet gradient is the signature. Use accents sparingly to draw the eye.
Core
Accents
Status & text
04 — Typography
Typography
Two typefaces. Montserrat (Black/ExtraBold) for the logo and headlines. Inter for everything else. Both are free on Google Fonts and self-hosted on the site.
Fallback stack — Headings: "Montserrat", sans-serif · Body:
"Inter", system-ui, -apple-system, "Segoe UI", sans-serif
05 — Voice & tone
How we sound
✓ We are
- Direct — short sentences, plain words, real verbs.
- Practical — concrete scenarios, not abstract promises.
- Encouraging — a coach in your corner, not a critic.
- Honest — "make the mistakes here", not "become perfect".
✕ We avoid
- Hype words: "revolutionary", "game-changer", "10x".
- Robotic AI clichés: "unlock the power of synergy".
- Fear-selling or shaming the reader.
- Jargon walls and three-line sentences.
Signature phrases
Make the mistakes here Practice that pushes back Scored & analysed Real conversations Start free Not a chatbot
06 — Asset library
Files in this kit
Everything ships in the /brand folder. SVG for web & print (scales
infinitely); PNG for places that require fixed pixels or don't accept SVG.
| File | Format | Use it for |
|---|---|---|
logo-horizontal-dark.svg | SVG | Primary logo on dark — web headers, decks |
logo-horizontal-light.svg | SVG | Logo on light/white backgrounds |
logo-mark.svg | SVG | Mark only — favicons, avatars, tight spaces |
logo-square-1200.png | PNG 1200×1200 | Google Ads square logo (1:1), social profile pics |
logo-landscape-1200x300.png | PNG 1200×300 | Google Ads landscape logo (4:1), email signatures |
logo-square-transparent-1200.png | PNG 1200×1200 | Mark on transparent — overlays, watermarks |
logo-landscape-transparent-1200x300.png | PNG 1200×300 | Horizontal lockup, transparent background |
icon-512.png / icon-192.png | PNG | App icon, PWA, OG/social square thumbnail |
logo-square-512.png | PNG 512×512 | Smaller square logo on brand background |
Uploading to Google Ads? Use logo-square-1200.png for the
square (1:1) logo asset and logo-landscape-1200x300.png for the landscape
(4:1) one. Both exceed Google's minimums (128×128 and 512×128) and sit under the 5 MB limit.